Sei Network
Building the first native decentralized NFT exchange for the Sei Network
Problem
There have been billions in NFT trading volume across the blockchain industry, driven by global audiences and creators democratizing access to digital art and collectibles. NFT marketplaces enhance the liquidity of these digital assets, allowing creators and investors to easily monetize and trade their holdings. However, there was no native NFT marketplace on Sei Network despite having a strong NFT community
My Role
Created wireframes & prototypes.
Conducted research on ideal trading and price transparency layouts.
Mapped existing and ideal workflow.
Designed the user interface.
Reviewed design development with developers.
Objectives
Facilitate NFT Exchanges on Sei:
Create the first native NFT marketplace on Sei to capitalize on the growth of NFTs in the ecosystem
Transparent Pricing Details:
Design an interface that offers transparent pricing including Sei-to-USD conversion and real-time market pricing
Seamless UX:
Optimize for user onboarding and seamless one-click check out purchasing options
Design Process
How do we solve for the needs of both Sei Network and its community of users?
3-Step Solution
1
Moodboarding
Create a moodboard of camp-branded assets that we could apply for the entire interface
2
Research Analysis
Analysis on which design style would best align with its target audience and accomplish their goals around simplicity, fun, interactive and camp-themed
3
Intuitive Interface
Create a fully functional, user-facing interface that clearly directed users towards completing tasks on Camp’s testnet
1
Moodboarding
Focus on bold colors, balanced with clean and clear text-to-background contrasts
#ff9160
#111111
#F0E9E9
0 1
Colors
Primary
System
Text & Background
Colors that represent brand, used as primary color and accents.
Designed to clearly communicate actions, status, and direction within the interface.
Grayscales that made up the background and text color.
#9E1F19
#8CABA9
#001B2a
These icons were created to further go along with the overall cozy camp theme. The icons included the four elements to making a fire along with icons for the coinflip game.
2
Intuitive Trading Interface
Create a fully functional, user-facing interface that clearly laid out the NFT trading details on Sei
Trending NFTs on Sei
Consolidated NFT Homepage
Transparency was a focal point while designing this project. Therefore, I focused on making it simple and easy to view trending / top NFTs while allowing users to find NFT’s from other collections.
3
Social Dynamics
Optimize around Sei’s goals of having a UI that emulated social dynamics (leaderboards, recent activities, etc.)
All Time Collections Leaderboard
NFT Collections Leaderboard
A main goal for this project was to make sure there was a social aspect, similar to social media, that incentivizes users to participate in this ecosystem to reach the top of the charts.
Largest NFT Market Place on SEI
Sei NFT Exchange was rebranded to Pallet Exchange and became the largest NFT platform on Sei
1
Successful $2.5M Fundraising
In March 2024, Pallet closed a $2.5M funding round from leading investors.
2
2M Unique Visitors
Pallet has 2 million unique visitors and over $20 million in trading volume.
3
RESULT TAKEAWAY
Sei Network successfully launched its first NFT marketplace that offered a consolidated view of the various NFT collections on Sei while facilitating user trading of the NFTs via a seamless and intuitive interface. This NFT marketplace, which was rebranded to Pallet Exchange, become one of the most successful apps deployed on Sei Network and had 2m+ users trading.